From Jinjiang City
Economic and Trade Bureau data show, January to July Jinjiang clothing, textile
and chemical fiber exports $ 730 million and $ 592 million respectively, an
increase of 47.57% and 45.81%. Data reflect the Jinjiang textile garment export
good momentum.
Reporters learned
that many reasons to promote the Jinjiang textile garment export growth in consecutive
months, including
the market rebound, government support guide, export enterprises to actively expand and
retaking Southeast orders etc.
European markets
rebound significantly, corporate pick more profits orders to do
Textile garment
enterprises have said that European and American markets rebound, significant growth
in orders, especially in the U.S. market, orders increase significantly higher
than the European Union. According to the introduction of these enterprises, orders overall
increase in quantity, but due to the large environmental impact, effective
orders remained inadequate, orders profit space is limited. Nowadays they are
picking high profit orders to do.
In recent years,
Europe customer orders require multiple styles but a small number, and the
control on the details is very strict, if price unchanged, orders profits is restricted. In order to allow
enterprises to better apply at this stage of orders, enterprises transform extensive
management to product development and reduce consumption, improving plant
manufacturing chain in every detail.
Adjustment of
product styles, mainly develop the South American market
While maintaining
the original market, many export enterprises also turned to emerging
markets in this year, in which South American market is their main concern and
the product matching become the key to open up new markets. In the opinion of
Entrepreneurs, as businesses used to be doing Europe and America
orders, and now want to open up a new market, both in product design or in the production
process requires a transformation and adaptation process. Considering the
emerging markets not only in the economic environment but also in the social
environment still has unstable factors, so most of the enterprises to adopt a
gradual approach, rather than large quantities of inputs. “For these South
American countries like Brazil needs a lot of shorts, we work on this single
product” an entrepreneur says.
Actively go out to
expand, Southeast Asia orders reflux
Through several
months of textile apparel data analysis found, European markets to enhance the level of
consumption is clearly the main reason, but the loss of orders to Southeast Asian
countries begin to return is a important phenomenon. In particular some large export companies,
this year received a lot of orders in Southeast Asia, some of them can’t be
done so transferred to a small processing enterprises. Currently, this underwear industry chain in
China is a common phenomenon. In addition, the enterprises to actively go out and
explore the market, grab orders are achieved growth of more subjective and positive
factors.
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